Nestlé is launching a new Nesquik in Europe that comes in a recyclable paper pouch and has a simplified list of ingredients. The company says it plans to introduce the chocolate drink powder to five markets in the coming weeks.
Nesquik All Natural powder will sit alongside the existing Nesquik range but come in a new pouch made from coated paper that is recyclable in the paper stream. The paper comes from sustainable sources certified by the Forest Stewardship Council, and the pouches have been extensively tested to make sure they preserve the powder during transport and storage, according to Nestlé.
This launch comes on the heels of the company’s public commitment in January to pick up the pace on tackling plastic waste. Plans involve pioneering alternative materials for packaging, working to keep plastic from accumulating in nature, and encouraging volunteer cleanup efforts.
Yasser Abdul Malak, Nestlé’s head of the dairy category for Europe, Middle East, and North Africa, called the Nesquik All Natural recyclable paper pouch the first of its kind. “Moving from plastic to paper is a big challenge, but an important step in designing the food packaging of the future,” he said.
Besides the different packaging, Nesquik All Natural has five natural ingredients including more cocoa and less sugar than the current product, the company says. Nestlé replaced the processed white sugar with raw cane sugar and is using responsibly sourced cocoa from West Africa under the company’s Cocoa Plan. The company’s factory in Szerencs, Hungary, is producing the powdered drink.
The new product will launch in France, Germany, Italy, Portugal, and Spain before getting rolled out to other European markets.
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